Age verification for WooCommerce with higher conversion

Most WooCommerce stores handle age verification with popups, redirects or external verification services. That adds extra steps in checkout and increases the risk that the customer abandons the purchase.

With ePay Verify, age verification happens directly in the payment flow. The customer can browse your store freely, and verification is only triggered when the payment starts.

That means you can comply with regulation without blocking visitors on the front page or forcing customers through extra steps before they have even chosen a product.

The result is a more natural WooCommerce checkout flow where compliance is handled in the payment, not as a barrier before the customer can buy. It gives you a faster flow where MobilePay can take the shortest path to completed payment.

When the customer pays with MobilePay, the app already knows the user's age. That means the verification can happen directly inside MobilePay without a separate MitID step in checkout.

If the customer meets the age requirement, the payment continues as normal. If not, the payment is automatically rejected in MobilePay.

That means many payments can be completed without MitID login or extra verification steps, and that is where the major conversion gain comes from.

For WooCommerce stores, the MobilePay flow can increase conversion because the customer stays in a familiar payment flow and avoids the friction of MitID in checkout. You still comply with the rules for selling alcohol, nicotine and other age-restricted products.

If the customer chooses a payment method other than MobilePay, age verification is handled through MitID directly in the payment window.

The customer is briefly sent to MitID to confirm their age and then returns to the payment, where checkout continues as normal.

You only pay for a completed MitID validation. In other words, it is not a fee per transaction but a charge that is only triggered when the age verification is actually completed.

This lets you comply with legislation for selling alcohol, nicotine and other regulated products, while keeping checkout in your WooCommerce store as simple as possible for customers who can use MobilePay.

Do you sell both regular products and items with age restrictions in your WooCommerce store?

Age verification can be activated at product level or by product group. That means customers buying regular items never encounter an unnecessary verification.

You can therefore avoid blocking the entire store with age verification if only part of the assortment requires it.

That gives a better buying experience and a higher conversion rate for the products where age verification is not relevant.

When an age verification is completed, ePay stores the result together with the transaction.

This gives you documentation that the age verification has been carried out in accordance with regulation, and we issue a certificate that can be used as documentation for the Danish Safety Technology Authority.

If questions later arise from authorities or partners, you can always document that the verification was completed and that your store uses age verification.

All information is available directly in the transaction log in ePay Backoffice, where the full payment flow is gathered in one place.